Microsoft lured away a veteran semiconductor designer from Apple as it looks to expand its own server-chips efforts, Bloomberg News reported Wednesday, citing people with knowledge of the matter. From a report: Mike Filippo will work on processors within Microsoft’s Azure group, run by Rani Borkar, said the people, who asked not to be identified because the move hasn’t been announced. A Microsoft spokesman confirmed the hire of Filippo, who also has worked at Arm and Intel. The move suggests that Microsoft is accelerating a push to create homegrown chips for its servers, which power Azure cloud-computing services. The focus on custom chips follows similar efforts by Alphabet’s Google and Amazon, Microsoft’s biggest cloud rivals.