Green Texts In IMessages Nudges Teens To Use IPhones


Slashdot reader PolygamousRanchKid quotes a report from Apple Insider: Apple’s color-coding of SMS communications in green in iMessage plays a role alongside other feature in getting teenagers to switch from Android to iPhone, a report claims, with a pressure to fit in with their peers promoting moves to turn their messages blue. The use of green and blue to show whether a message to a user is made through iMessage or via other devices has become more than a simple convenience indicator for users. It’s also a form of status indicator, showing the user not only owns an iPhone, but can also make use of features on the platform that others cannot. In a profile of the color-indication system by the Wall Street Journal, teenagers and students explain how not having an iPhone and seeing green messages are seemingly a negative to them.

New York masters student Jocelyn Maher said she was mocked by her friends and younger sister when dating, if the potential suitor used Android. ‘I was like, Oh my gosh, his texts are green,’ and my sister literally went Ew, that’s gross,” said Maher.

Apple is apparently well aware that iMessage is a serious draw to its users, with it surfacing in the Epic-Apple trial as part of a series of claims it was used to lock users into its ecosystem. Epic pointed to statements by senior Apple management that the company had blocked the creation of an Android version of iMessage.
The Wall Street Journal headlined its piece, “Why Appleâ(TM)s iMessage Is Winning: Teens Dread the Green Text Bubble.”



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